NEW YORK--(뉴스와이어)--Bunjang, Korea's leading tech-driven recommerce platform, announced that K-pop transaction data from Bunjang Global, its international marketplace, is now officially incorporated into Hanteo Chart, Korea’s K-pop music chart. It’s the first time an official K-pop chart has counted secondhand trading alongside first-run sales.

“K-pop chart data has always stopped at the first sale,” said Jaewha Choi, CEO of Bunjang. “It never captured what happens next — the trading fans keep doing for months, even years, after an album drops. No one else in the industry has combined both into a single, credible chart. We have.”

The integration powers Hanteo Chart‘s new “Trend Chart,” launched July 1, built primarily on Bunjang Global’s verified transaction records for K-pop albums and merchandise. Every data point is run through Hanteo Chart’s proprietary abuse-filtering system before being aggregated with social mentions and traffic data, guarding the chart’s integrity against manipulation.

The stakes are high: Hanteo‘s first-week sales figures are the industry’s benchmark for album success and feed directly into rankings on Korea’s top music broadcast shows, including Mnet’s M Countdown. Folding in secondhand trading data gives the industry, for the first time, a real read on fan demand that outlasts release week.

“We're the platform where K-pop fandom trading is most active worldwide, and now that activity counts,” Choi said. “This is a meaningful step toward measuring fandom the way it actually happens — and we’re committed to building the trusted trading environment that lets it keep growing globally.”